Summary only, not legal advice. The licence text governs; confirm with the rights holder for your use. Read more

Licence types · checked 19 October 2026

Stock licences: Standard vs Enhanced/Extended

Stock sites sell a basic licence with copy or audience caps and no merchandise rights, and a higher tier that lifts the caps and (on some sites) allows merchandise. Using stock imagery as a logo or trademark is commonly prohibited.

Adobe Stock

“Reproduce up to 500,000 copies of the asset in all media, including product packaging, printed marketing materials, digital documents, or software.”
stock.adobe.com · checked 19 October 2026

Adobe Stock

“Create merchandise or products for resale or distribution where the main value of the product is associated with the asset itself, such as a coffee mug or t-shirt.”
stock.adobe.com · checked 19 October 2026

Shutterstock

“Enhanced License allows images to be used for merchandise, Standard License does not”
submit.shutterstock.com · checked 19 October 2026

Sources that use it