Summary only, not legal advice. The licence text governs; confirm with the rights holder for your use. Read more
Fonts & assets for logos
Which sources let you use their fonts or images in a logo — and which say no.
Logos are where licences differ most. Fonts usually allow logos under a desktop or open licence; stock imagery often doesn't.
Can I use it in a logo?
Fonts
| Source | Verdict | What it says |
|---|---|---|
| Adobe Fonts | Allowed | Logos and other images/vector artwork are allowed.“Yes. You can use the fonts in any desktop program (such as Adobe Photoshop) to create images or vector artwork, which you can then use for any purpose.” helpx.adobe.com |
| Creative Market | Allowed | Logos are explicitly allowed (not a dingbat as the logomark).“Licensed Users are permitted to use the Fonts to create logos and logotypes.” creativemarket.com |
| Envato Elements | Allowed | Logos made with fonts during your subscription keep their licence.“Any text, designs, logos, or other End Products you created using fonts during your active subscription retain their commercial license permanently.” help.elements.envato.com |
| Fontshare | Allowed | Logos and wordmarks are allowed.“You may use the Font Software to create logos, wordmarks, graphic elements, images, vector files, scalable drawings and other creative works.” fontshare.com |
| Google Fonts | Allowed | Google says any Google Font can be used in a logo.“Yes, you can use Google Fonts within any logo.” developers.google.com |
| Font Squirrel | Conditional | Font Squirrel's FAQ says logos are fine, subject to each font's licence.“Are you designing a logo with the font? That’s fine.” fontsquirrel.com |
| MyFonts (Monotype) | Conditional | At least a Desktop licence; check the foundry's Desktop EULA.“Minimally a Desktop license would be required to use a font in a logo, so that the font can be installed onto a workstation, and the design be created within a desktop application.” myfonts.com |
| Fontspring | Needs manual check | Licence page blocked automated fetching; needs manual verification. |
Stock & content
| Source | Verdict | What it says |
|---|---|---|
| Canva | Conditional | Canva content can't be part of a trademark or business name — fonts are excluded from that rule.“use any of the Content as part of a trade-mark, design-mark, trade-name, business name or service mark (excluding fonts);” canva.com |
| Adobe Stock | Unclear | Not addressed on the licence summary page; full Terms & Conditions not yet checked. |
| Pexels | Not allowed | Not as part of a trademark, business name or service mark.“Don't use the photos or videos as part of your trade-mark, design-mark, trade-name, business name or service mark.” pexels.com |
| Shutterstock | Not allowed | Listed as not allowed under Standard or Enhanced.“Using content as a logo or trademark” submit.shutterstock.com |
| Unsplash | Needs manual check | Licence page blocked automated fetching; needs manual verification. |
AI image tools
| Source | Verdict | What it says |
|---|---|---|
| Adobe Firefly | Unclear | Not addressed; Adobe notes outputs may not be protectable.“The Output may not be protectable by Intellectual Property Rights.” wwwimages2.adobe.com |
| ChatGPT / DALL·E (OpenAI) | Unclear | Not addressed; output may not be unique.“Due to the nature of our Services and artificial intelligence generally, output may not be unique and other users may receive similar output from our Services.” openai.com |
| Ideogram | Unclear | Not addressed on the pages we checked. |
| Leonardo.Ai | Unclear | Not addressed. Free-plan outputs are owned by Leonardo. |
| Midjourney | Unclear | Not addressed. Copyright protection for AI output varies by country; Midjourney advises consulting a lawyer. |